WHAT ARE THE BENEFITS?
- Offers a strategic framework for managing your career
- Improves confidence
- Increases visibility
- Helps achieve your goals
HOW DO I CULTIVATE THIS?
You need to find out what your personal goals are: what makes you unique? How are you perceived right now? What does your online profile say about you? What is you niche? And lastly, what is your market?
Asking yourself these simple questions has already led you down to the your own path!
Next, you need to identify the target audience (BIGGEST PART). Knowing your audience will allow you to develop your brand with their concept around. Find your mission statement and vision!!
Now this is the fun part. Here you get to make your business cards (vital for elevator pitches) , resumes/cover letters, portfolio, blog/website( not necessary ), Linkedin Profile, FB profile, Twitter, and wardrobe.
** Wardrobe tells you a lot about a person. Knowing who your audience is, you can build your wardrobe around their criteria.
The last step intends to keep at your personal brand. Keep adding, updating and rearranging your brand. Nobody said that it will be perfect the first- it'll take time to find your niche!
Until Next Time!