Last Monday, Schneider Electric came to visit and talked about the importance of personal branding. 

WHAT ARE THE BENEFITS?
- Offers a strategic framework for managing your career
- Improves confidence
- Increases visibility 
​- Helps achieve your goals 

HOW DO I CULTIVATE THIS?
1) Discover
2) Develop
3) Implement
4) Nurture 

     1) DISCOVER
You need to find out what your personal goals are: what makes you unique? How are you perceived right now? What does your online profile say about you? What is you niche? And lastly, what is your market? 

Asking yourself these simple questions has already led you down to the your own path!

    2) DEVELOP
Next, you need to identify the target audience (BIGGEST PART). Knowing your audience will allow you to develop your brand with their concept around. Find your mission statement and vision!!
   
    3) IMPLEMENT
Now this is the fun part. Here you get to make your business cards (vital for elevator pitches) , resumes/cover letters, portfolio, blog/website( not necessary ), Linkedin Profile, FB profile, Twitter, and wardrobe.

** Wardrobe tells you a lot about a person. Knowing who your audience is, you can build your wardrobe around their criteria.

    4) NURTURE
The last step intends to keep at your personal brand. Keep adding, updating and rearranging your brand. Nobody said that it will be perfect the first- it'll take time to find your niche!

Until Next Time!

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In the last general meeting, Discovery Park Career Center, Sean McNamara, came to talk to SWE regarding interviews, presentation  in regards to how the  career fair went.

​1) Know  the company:
One feedback he received from the employers is that students need to do some background knowledge on the company they would like to work/ intern for. Be prepared for questions regarding  their company's goals, their purpose and the jobs/internships they offer. Knowing a bit about the company puts you ahead of your peers!

2) DP is here for you:
Although there was not many companies looking for biomedical or material engineers, McNamara assured that the Career Center can work with you 1:1 to ensure that you find the right internship.

3) Don't give up
Most resumes are taken online by the companies so when you are presenting yourself to a employer and they say "submit your resume online," do not take that as a "NO!". They have many students to see and they don't say that to everyone so don't fret. 

Until next time! 
 

Our last general meeting brought about two Peterbilt representatives; Allison Mbambi, an HR rep and Brianne Martin, an engineer at Peterbilt. 

They both went through the best way to present yourself online, in interviews and on paper as well.

Here are some resume tips:
1) Formatting:
  - One page is desirable but two pages max
  - No color, only stripped down to black, white, and gray print
  - Use heavy resume grade paper!! It may not seem like much but in a mountain high stack of resumes, quality of paper really stands out!
  - Use crisp, clear font that is consistent throughout 


2) What to include:
  - In the header you should use your campus email because it lets them know if you are local to the area and may up your chances on getting that job or internship

  - Have a quick summary of your goals. Make sure it is specific to the job/internship you are applying for 

   - A skills section is vital and include non-engineering stuff because it shows that you not just engineer focused, but have a life. Make sure you can explain your skills in an engineering aspect. For example, if your skill is knitting, how does this pertain to engineering? Well knitting requires great precision and detailed work which is what skills come in handy in any engineering field! TA DAH!
​
  - any experience includes jobs held and projects you've done in classes
 

​Until next time!